Menu intelligence for matcha operators

Craft the drink.
Command the numbers.

Original costing, pricing, and launch systems for US matcha cafes, pop-ups, and beverage founders.

Example model editable inputs

Cost
$2.14
Menu
$8.00
Contribution
$5.86

After hours / the decisions behind the menu

01Cost every component

02Price with context

03Launch with a plan

Built for US operators / delivered digitally

THE BUSINESS BEHIND THE BAR

A sharper operating point of view

A beautiful menu deserves
a business case just as considered.

Inside the work

Not a moodboard.
An operating system.

Every kit is built around editable decisions: ingredient costs, recipe quantities, packaging, menu price, contribution, and launch timing.

  • Editable Excel workbooks
  • Original planning frameworks
  • Examples clearly labeled
Menu Costing worksheet with editable recipe and cost fields
01Recipe costing
Menu Mix worksheet comparing menu items
02Menu comparison
Seasonal launch scenario model worksheet
03Launch scenarios

Choose your depth

Three systems.
One operating logic.

Start with one drink, price a working menu, or model a full seasonal launch.

01

One drink, one clear decision

Matcha Margin Mini

A focused pricing starter for testing one menu item with your own recipe, packaging, labor allowance, and price.

Free

02

Price a working menu

Matcha Menu Profit Kit

A practical system for turning recipe costs into comparable menu decisions across multiple drinks.

$29

03

Plan the limited-time launch

Matcha Seasonal Launch System

A fuller workbook-and-template system for pricing, scheduling, and communicating a seasonal drink campaign.

$59

The operator loop

Recipe → price → launch.

  1. 01Enter your real inputs
  2. 02Read the tradeoffs
  3. 03Make the next decision

Begin before the next service

One drink is enough
to start seeing clearly.

Use the free Matcha Margin Mini to model a single menu item with your own inputs.

Get the free workbook

W&M / 2026